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·         Use clip art or posters   

Motivating Messages 

Facts should be put in terms people can relate to and the message should be easy to understand. A startling fact can help motivate a person to seek change.  

·         Explain why it is important to stop wasting resources. Where possible, present benefits in terms of cost savings, resources saved, customer satisfaction, corporate and personal responsibility towards future generations.  

·         Present information so it stands out; avoid being redundant or boring.  

·         Use startling facts.  

·         Personalize information and relate it to what a person already knows.  

·         Don't assume employees and managers are very familiar with key waste reduction words or concepts.  

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