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· Is their business growing, steady, or declining? · What can you learn from their operations or advertising? · What are their strengths and weaknesses? · How does their product or service differ from yours?
· Names of competitors: List all of your current competitors and research any that might enter the market during the next year. · Summary of each competitor's products: This should include location, quality, advertising, staff, distribution methods, promotional strategies, customer service, etc. · Competitors' strengths and weaknesses: List their strengths and weaknesses from the customer's viewpoint. State how you will capitalize on their weaknesses and meet the challenges represented by their strengths.
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