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Marketing FAQs

Where can I find the association for the industry that I wish to enter into?

Two excellent sources for locating associations are the American Society of Association Executives and the Marketing Resource Center. By using their interactive keyword search capabilities, you can search through over 35,000 associations and organizations that cover almost every type of business imaginable.



Where can I go to find the Chambers of Commerce surrounding the community where I wish to open my business? has a very comprehensive on-line Chamber Finder tool that should be point you in the right direction.

What does marketing involve?  

Marketing is your most important organizing tool. There are four basic aspects of marketing, often called the four Ps: 

·         Product: The item or service you sell.  

·         Price: The amount you charge for your product or service.  

·         Promote: The ways you inform your market as to who, what, and where you are.  

·         Provide: The channels you use to take the product to the customer.  

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